Friday, January 21, 2011

Virtual Top Chef

There's a new game in town! According to the press release: Bravo is teaming up with Bunchball, the leader in gamification, to give fans a chance to help their favorite “chef’testant” be crowned "Virtual Top Chef" by joining the competition at BravoTV.com. The "Virtual Top Chef" game features all 18 chef'testants from the current "Top Chef All-Stars" season. Fans begin by choosing their favorite chef'testant, then earn points and trophies by completing actions and activities on BravoTV.com. The chef’testant whose team has the most points come season’s end will be honored with the "Virtual Top Chef title." Additionally, all players will be automatically entered into a sweepstakes for a chance to win $5,000. Fans are not only awarded points and compete for rankings, but the more they play, the more they increase their chances to win.

The competition focuses on strategy and team dynamics – such as joining popular teams to be with more fans or recruiting friends to other teams, and fans can switch “chef” teams at any time. This constant movement across teams can change the standings at any time, often in dramatic fashion, to keep fans coming back to the contest.

Competition Details:
  • There are 18 total teams: each chef'testant from the current season of "Top Chef All-Stars" leads a team.
  • Fans earn points through various actions and activities on BravoTV.com; including watching videos, reading blogs, playing games, viewing photos, sharing to social networks, and more.
  • Top earning team members are highlighted on the team page, although fans can switch teams at any time making the contest's outcome impossible to predict.
  • Fans will earn trophies for completing certain challenges. Trophies will be displayed on the player’s profile page on BravoTV.com. All players are entered into a sweepstakes for $5,000- the more points a player earns the more chances they have to win.
On April 6, 2011, after the conclusion of the eighth season, the winning team of the competition will be announced and the "Virtual Top Chef" will be crowned, as well as the winner of the $5,000 cash award.

2 comments:

Anonymous said...

I was all excited about this and then realized it was a social networking game. Those are very annoying. Then you get points for spending time on Bravo.com. Kudos to the Bravo marketing team for that one.

Intuitive Eggplant said...

This season isn't going to be over until April? LK was right that this going to be a l-o-n-g season :)