The competition focuses on strategy and team dynamics – such as joining popular teams to be with more fans or recruiting friends to other teams, and fans can switch “chef” teams at any time. This constant movement across teams can change the standings at any time, often in dramatic fashion, to keep fans coming back to the contest.
- There are 18 total teams: each chef'testant from the current season of "Top Chef All-Stars" leads a team.
- Fans earn points through various actions and activities on BravoTV.com; including watching videos, reading blogs, playing games, viewing photos, sharing to social networks, and more.
- Top earning team members are highlighted on the team page, although fans can switch teams at any time making the contest's outcome impossible to predict.
- Fans will earn trophies for completing certain challenges. Trophies will be displayed on the player’s profile page on BravoTV.com. All players are entered into a sweepstakes for $5,000- the more points a player earns the more chances they have to win.